Description
The Floral Design Associate Textbook is a comprehensive, easy-to-follow guide for individuals preparing to begin or advance a career in professional floral design. Written in clear, approachable language, it builds knowledge step by stepโfrom understanding the floral industry and caring for fresh materials to creating polished arrangements and serving customers with confidence.
Readers explore floral botany, flower and foliage identification, seasonality, professional tools, conditioning techniques, design elements and principles, color theory, construction methods, everyday arrangements, bouquets, corsages, boutonnieres, and wedding and event floristry. The book also addresses the business side of the profession, including customer service, order processing, pricing, merchandising, delivery, workplace sanitation, and safety.
Helpful illustrations, designer tips, real-world scenarios, common-mistake warnings, chapter activities, review questions, answer keys, and a comprehensive glossary make the material practical and engaging. Used with the companion workbook, this textbook provides a strong foundation for developing professional floral design knowledge and preparing for the Certified Floral Design Associate (CFDA) credentialing exam.
